THE LITTLE JOE WOMAN LABEL was launched from New York in 2002 as a wholesale company wholesaling to 80 exclusive boutiques and department stores worldwide. Following three years of success in New York, life led co-founders Gail Elliott and Joe Coffey to Sydney after deciding to further expand the budding fashion label in Australia.
In 2005 the first Little Joe Woman Boutique was opened in Sydney and marked the beginning of a rapid expansion of the business. Today, Little Joe Woman has firmly established itself as an retail based operation with 6 stores in Australia, as well as online boutique. Each boutique exclusively offers the Little Joe Woman collection as well as a range of complementary labels that Gail has sourced from around the world, including Winter Kate by Nicole Richie, Citizens of Humanity denim, Fluxux and Marc Jacobs.
The company's operations have also grown with the re-introduction of wholesaling both nationally and internationally, after the labels successful runway debut at Rosemount Australian Fashion Week 2010. The Little Joe Woman offering is now a complete range of ready to wear fashion, with three collections a year Fall/Winter, Spring/Summer and Resort and a new drop in store every two months. Little Joe Woman, originally known for its gorgeous camisoles and slip dresses is now all grown up, boasting a collection of not only camisoles and slip dresses, but a range that can complete a woman's wardrobe, including suiting, silk and cashmere knitwear, sleepwear, accessories, jackets, leather, furs.
Little Joe Woman prides itself on its high quality garments made from beautiful fabrics, designed to be worn for seasons to come. This wearability reflects the timeless nature of Little Joe Woman garments, which are true investment pieces for women who place importance on sophistication, elegance, luxury and value.
The brand is a celebrity favorite loved by names such as Elle Macpherson, Cindy Crawford, Yasmin Le Bon, Elisabeth Hurley, Natalia Vodianova, Naomi Watts, Kristy Hinze and more.
For Further enquiries please contact
Caroline Marando: PR & Marketing Coordinator
e. caroline.marando@littlejoeny.com; p: 02 9328 0799