THE LITTLE JOE LABEL was launched from New York in 2002 as a wholesale company wholesaling to 80 exclusive boutiques and department stores worldwide. Following three years of success in New York, life led co-founders Gail Elliott and Joe Coffey to Sydney after deciding to further expand the budding fashion label in Australia.
In 2005 the first Little Joe Boutique was opened in Sydney and marked the beginning of a rapid expansion of the business. Today, Little Joe has firmly established itself as an retail based operation with 7 stores in Australia. Each boutique exclusively offers the Little Joe collection as well as a range of complementary labels that Gail has sourced from around the world.
As the company's operations have grown so the philosophy behind the label has evolved. The Little Joe offering is now a complete range of ready to wear fashion, with three collections a year Fall/Winter, Spring/Summer and Resort and a new drop in store every two months. Little Joe, originally known for its gorgeous camisoles and slip dresses is now all grown up, boasting a collection of not only camisoles and slip dresses, but a range that can complete a woman's wardrobe, including suiting, silk and cashmere knitwear, sleepwear, jewellery, jackets, leather, furs.
Little Joe prides itself on its high quality garments made from beautiful fabrics, designed to be worn for seasons to come. This wearability reflects the timeless nature of Little Joe garments, which are true investment pieces for women who place importance on sophistication, elegance, luxury and value.
To maintain a consistency in the exclusive level of service and quality of product Little Joe is available only at Little Joe boutiques or at our online store.